Leverage Your Likeness to Build Success Beyond Your Sport
Experienced working with high school and college athletes including those in the Power 5:
Our signature NIL coaching program, Influential Athlete Academy, is the first of its kind and tailored specifically for female athletes. Our program will help you maximize your NIL potential, build your personal brand and transform your future beyond your sport.
D1 Athlete, Former Client
Understanding NIL isn’t just about sports marketing; it’s financial literacy for your personal brand teaching you how to seek out potential deals as well as manage and grow your assets.
Personal branding skills equip you to present your best self authentically, not just in sports but in job interviews, while networking and on social media.
Media training might start on camera, but it translates to effective communication and confidence in boardrooms, presentations, and leadership roles.
For Student-Athletes
You've spent years training and have sacrificed so much to become the incredible athlete you are today. Now it's time to capitalize on that and leverage your likeness to build success beyond your sport. Our signature NIL coaching program, Influential Athlete Academy, offers two options: virtually working with us 1-on-1 or in a small group of like-minded female athletes.
FOR PARENTS
You've poured into your child's journey for so long. This is where you can keep that journey going and really throw fuel on the fire to see them thrive now and in their next chapter of life. We pride ourselves on creating confident leaders who make a positive impact so they are best positioned to attract and take advantage of the best opportunities.
For High School & University Athletic Programs
Our partnership programs include one-hour workshops that are beneficial for teams of any size - both male and female - to learn key elements of NIL, personal branding, and professional skills to start driving results - fast.
We are also your go-to resource for any and all questions regarding NIL for administrators and school leaders.
For Clubs & Organizations
Keynote addresses, seminar speeches, and conferences -- we do them all and provide huge value for the audience. We teach student-athletes, coaches and their support systems how to navigate and make the most of this new NIL world with confidence and integrity.
Phase One
Dive Deep, Stand Out. Begin your journey by mastering the basics of Name, Image, and Likeness. Understand the key components and uncover how you, uniquely, fit into the NIL landscape. It's your first step toward empowerment.
Phase Two
Shape Your Future. Establish your growth mindset and authentic brand. Identify your Unique Positioning in the NIL market that sets you apart. It's time to build a brand as powerful as your athletic performance.
Phase Three
Speak Boldly. Make an Impact.. Elevate your body language, voice, and on-camera presence. We'll prepare you to pitch with confidence, ensuring your message resonates and your brand shines brightly.
Phase Four
Connect, Captivate, Conquer. Learn the secrets to landing media appearances, secure meaningful deals and give back to those who need it most. This is where you transition from student-athlete to athlete-entrepreneur, ready to make an impact well beyond the sports arena.
D1 athlete, former client
Why Influential Athlete Academy is a Game-Changer for You
About Our Founders
Stephanie Grady is a 2x Emmy-winning journalist, former gold-medal-winning figure skater, and the CEO and co-founder of Influential Athlete. Her experience as a high-profile public figure, combined with her husband and co-founder Joe's decade of experience as an athletic director, uniquely positions them to help elite female student-athletes maximize NIL opportunities and build success beyond their sport.
Throughout her career, Stephanie has had the privilege of working with some of the biggest names in the world. From star pro athletes like Hakeem Nicks with the NY Giants and John Kuhn of the Green Bay Packers, to celebrated actors like Adam Sandler and Heidi Klum, to influential entertainers like J Lo and Dane Cook, to world leaders like John McCain and others. Stephanie has consistently demonstrated her ability to connect with a diverse range of individuals and extract their unique insights.
As a former Athletic Director of a sports-focused private high school, Joe Grady understands the ins and outs of the athletic world and the politics that go along with it. He knows how to strategically navigate all aspects of “the game” from coaching and recruitment to team dynamics and family support. Under Joe’s direction, several of his school’s athletic programs have produced D1 and professional athletes.
Building on their expertise in sports, broadcasting, and business, Stephanie and Joe recently launched Influential Athlete Academy to help elite student athletes navigate and maximize new opportunities with NIL. They firmly believe that every athlete can become an influential figure, not only in their chosen sport but in the broader world.
Through Influential Athlete Academy, Stephanie and Joe are committed to helping young athletes reach their full potential and achieve greatness both on and off the field.
Stephanie is always willing to go the extra mile for her clients and is very well informed. I had a great experience!
Ally R.
D1 athlete, former client
My overall experience at the Influential Athlete Academy was incredibly inspiring! Stephanie shared real life examples that made the concepts relatable and actionable for us as college athletes. Thank you, Stephanie!
Mary B.
D1 athlete, former client
I enjoyed myself and learning about the different ways I could provide for myself while using my title as a college athlete!
Tori M.
D1 athlete, former client
I was very impressed with everything! I learned so much about how many opportunities there can be for athletes you just have to reach out and make an effort. They won’t just fall in your lap. Thank you so much for this knowledge! I didn’t even know this world existed.
Cara P.
D1 athlete, former client
I appreciated the practical tips on content creation and engagement strategies. The one-hour workshop was super valuable and has motivated me to start taking active steps towards developing my personal brand.
Mary J.
D1 athlete, former client
I think it's great you're doing this for athletes wanting to strive and make something out of their talents. The experience was awesome!
Brooklyn M.
D1 athlete, former client
Stephanie was so kind, welcoming and enthusiastic. She did a great job of being informative, but also fun! It was a safe space to share things and I enjoyed learning more about myself as well as the NIL world so I can now take advantage of it.
Ryley C.
D1 athlete, former client
I was thoroughly impressed with Influential Athlete Academy. Stephanie seemed to know exactly what she was talking about. From the very beginning I was so intrigued. I was so engaged the entire time.
Caraline P.
D1 athlete, former client
Our clients leave Influential Athlete Academy knowing the ins and outs of NIL and how it works for their benefit. They understand the importance of professionalism in the NIL world, and they have mastered necessary soft skills like body language, vocal image and on-camera presence. They have made key connections with power players and businesses within their communities and have learned how to connect with them efficiently and consistently. They know who to speak to in the media whether in television, newspapers or podcasts to get their name out there and stories told about them. They also understand the importance of building a solid network of friends and mentors to surround themselves with to best position them to go after their goals. We also provide unique step-by-step frameworks to follow when it comes to finding and securing deals making it an easy transition from student-athlete to athlete-entrepreneur. Our top-tier clients also walk away with a custom "Roadmap to NIL Success" kit detailing their unique positioning in the NIL market, their authentic personal brand and a professional style guide so they have a clear game plan on how to best pitch themselves for NIL opportunities.
For most clients, it will be a four week commitment meeting with our team virtually for one hour twice a week, but many of them continue to work with us after completing the Academy to get our continued guidance as they find and secure NIL deals.
No, we are not an agency. We teach you the skills you need and provide step-by-step frameworks for you to find and secure brand deals yourself. However, if you are looking for someone to find and negotiate brand deals for you, we have great relationships with well-respected agencies, and are happy to help you get connected with one after you complete the Academy. Most agents take a 10-25% commission of every brand deal you land.
No, however our clients not only see an ROI with NIL deals, but also in their success with their careers after graduation. The skills we teach you will serve you well beyond high school and college positioning you to be lightyears ahead of your peers when it comes time for your next chapter.
Our co-founders' unique backgrounds position them as experts in various aspects of this NIL landscape for student-athletes. Our CEO's experience as a high-profile public figure in television along with being a former gold medal-winning athlete herself gives her a unique advantage in helping student-athletes maximize their NIL opportunities and leverage their likeness beyond their sport. Our COO spent decades working in athletic administration and knows the ins and outs of that political world helping families navigate everything that comes their way. Combined they have developed a one-of-a-kind program that teaches student-athletes everything they need to know to be successful in monetizing their NIL and beyond.
Book a free 30 minute call with our team.
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