Where Elite Athletes Become Icons

Build Your Brand.

Build Your Confidence.

Build Your Future.

FREE GUIDE

5 Steps to Making Money with Your NIL

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Where Elite Athletes Become Icons

Build Your Brand.

Build Your Confidence.

Build Your Future.

FREE GUIDE

5 Steps to Making Money with Your NIL

By signing up, you agree to receive emails about our products and services. We promise to never spam, rent or sell your information. You can unsubscribe anytime.

Influential Athlete is dedicated to unlocking the unparalleled potential within every athlete.

Our signature NIL coaching programs inside The NIL School are the first of their kind and tailored specifically for athletes and their parents to learn how to capitalize on NIL safely and successfully. Our programs will help you maximize your NIL potential, build your personal brand and transform your future beyond your sport.

"My overall experience at The NIL School was incredibly inspiring! Stephanie shared real life examples that made the concepts relatable and actionable for us as college athletes. Thank you, Stephanie!"

Mary B.

D1 Athlete, Former Client

At THE NIL SCHOOL, the skills you learn go beyond athletic excellence. They're tools for life, preparing you for success in every arena.

Understanding NIL isn’t just about sports marketing; it’s financial literacy for your personal brand teaching you how to seek out potential deals as well as manage and grow your assets.

Personal branding skills equip you to present your best self authentically, not just in sports but in job interviews, while networking, and on social media.

Media training might start on camera, but it translates to effective communication and confidence in boardrooms, presentations, and leadership roles.

READY TO UNLOCK YOUR NIL POTENTIAL?

There’s a big difference between trying to figure it all out on your own and having someone who's been there to guide you.

For Student-Athletes

You've spent years training and have sacrificed so much to become the incredible athlete you are today. Now it's time to capitalize on that and leverage your likeness to build success beyond your sport. Our signature NIL coaching program, The NIL School, offers several options: do-it-yourself digital courses where you can go at your own pace, or private 1-on-1 coaching with Stephanie (females only).

FOR PARENTS

You've poured into your child's journey for so long. This is where you can keep that journey going and really throw fuel on the fire to see them thrive now and in their next chapter of life. We pride ourselves on creating confident leaders who make a positive impact so they are best positioned to attract and take advantage of the best opportunities.

For High School & University Athletic Programs

Our partnership programs include workshops that are beneficial for programs of any size - both male and female - to learn key elements of NIL, personal branding, and professional skills to start driving results - fast.

We also provide NIL resources for all of your stakeholders and are your go-to expert for any and all questions regarding NIL for administrators and school leaders.

For Clubs & Organizations

Keynote addresses, workshops, and licensing partnerships -- we do them all and provide huge value for your members. We teach student-athletes, coaches, and their support systems how to navigate and make the most of this new NIL world with confidence and integrity.

Taking a proactive approach to your NIL strategy and education will set you apart and provide a unique recruiting advantage.

Our proven 4-phase process:

Phase One

Discover Your Power – Navigating NIL

Dive Deep, Stand Out. Begin your journey by mastering the basics of Name, Image, and Likeness. Understand the key components and uncover how you, uniquely, fit into the NIL landscape. It's your first step toward empowerment.

Phase Two

Build Your Brand – Crafting Your Story

Shape Your Future. Establish your growth mindset and authentic brand. Identify your Unique Positioning in the NIL market that sets you apart. It's time to build a brand as powerful as your athletic performance.

Phase Three

Perfect Your Pitch – Communication Mastery

Speak Boldly. Make an Impact.. Elevate your body language, voice, and on-camera presence. We'll prepare you to pitch with confidence, ensuring your message resonates and your brand shines brightly.

Phase Four

Secure Your Future - Build Success Beyond Your Sport

Connect, Captivate, Conquer. Learn the secrets to landing media appearances, secure meaningful deals and give back to those who need it most. This is where you transition from student-athlete to athlete-entrepreneur, ready to make an impact well beyond the sports arena.

"I think it's great Influential Athlete created this for athletes wanting to strive and make something out of their talents. The experience was awesome!"

Brooklyn M.

D1 athlete, former client

Why THE NIL SCHOOL is a Game-Changer for You

DON’T MISS YOUR MOMENT

About Our Founders

Stephanie & Joe Grady

Stephanie Grady is a 2x Emmy-winning journalist, former figure skater, and the CEO and co-founder of Influential Athlete. Her experience as an athlete and public figure, combined with her husband and co-founder Joe's two decades of experience in athletic administration, uniquely positions them to help student-athletes maximize NIL opportunities and build success beyond their sport.

As a former athletic director, Joe Grady understands the ins and outs of the athletic world and the politics that go along with it. He knows how to strategically navigate all aspects of “the game” from coaching and recruitment to team dynamics and family support.

Building on their expertise in sports, broadcasting, and business, Stephanie and Joe launched Influential Athlete to help student athletes navigate and maximize new opportunities with NIL. They firmly believe that every athlete can become an influential figure, not only in their chosen sport but in the broader world.

Stephanie and Joe are committed to helping young athletes reach their full potential and achieve greatness both on and off the field.

Your NIL, Your Brand, Your Future – We’ll Help You Get There

Work With us

Private Coaching

(female athletes only)

One-on-one guidance tailored to your NIL journey, helping you refine your brand, transform your presence, and maximize earnings with personalized strategies.

THE NIL SCHOOL

DIGITAL COURSES

Self-paced online programs teaching athletes and their parents how to build a profitable personal brand, attract sponsorships, and monetize their NIL effectively.

INSTITUTIONS

For Schools, Clubs, & Athletic Associations

We make NIL education effortless and impactful for your athletes — and easy on your staff. From live workshops and ready-to-use NIL resources to a scalable licensing option for bulk NIL School access, we offer unmatched value and flexibility.

Book a complimentary call today to explore the partnership package that fits your program best.

Our Partners

Athletes

Before College, I Wanted to Be Prepared for NIL — This Delivered!

What I Learned Goes Way Beyond NIL — It’s Setting Me Up for Life.

More Than NIL — This Was a Game-Changer for My Life and Mindset.

I Was So Impressed — The Structure, the Lessons, the Long-Term Value.

This Helped Me Define My Brand — and Share It with the World.

This Gave Me the Confidence to Pitch to Brands Before I Even Finished The NIL School.

Whether You’re Motivated or Not — This Experience Will Change You.

The NIL School Helped Me Discover Who I Am and Build My Brand.

Each Phase Was Tailored to How I Learn — That Made All the Difference.

Parents

It’s Been Amazing to See Her Grow with the Support of Influential Athlete.

This Experience Changed the Way She Sees Herself and Her Potential.

Far Better Than We Expected — We Knew Right Away It Was Worth It.

NIL Is Complex — Having an Expert in Your Corner Changes Everything.

Stephanie is always willing to go the extra mile for her clients and is very well informed. I had a great experience!

Ally R.

D1 athlete, former client

My overall experience at the Influential Athlete Academy was incredibly inspiring! Stephanie shared real life examples that made the concepts relatable and actionable for us as college athletes. Thank you, Stephanie!

Mary B.

D1 athlete, former client

I enjoyed myself and learning about the different ways I could provide for myself while using my title as a college athlete!

Tori M.

D1 athlete, former client

I was very impressed with everything! I learned so much about how many opportunities there can be for athletes you just have to reach out and make an effort. They won’t just fall in your lap. Thank you so much for this knowledge! I didn’t even know this world existed.

Cara P.

D1 athlete, former client

I appreciated the practical tips on content creation and engagement strategies. The one-hour workshop was super valuable and has motivated me to start taking active steps towards developing my personal brand.

Mary J.

D1 athlete, former client

I think it's great you're doing this for athletes wanting to strive and make something out of their talents. The experience was awesome!

Brooklyn M.

D1 athlete, former client

Stephanie was so kind, welcoming and enthusiastic. She did a great job of being informative, but also fun! It was a safe space to share things and I enjoyed learning more about myself as well as the NIL world so I can now take advantage of it.

Ryley C.

D1 athlete, former client

I was thoroughly impressed with Influential Athlete Academy. Stephanie seemed to know exactly what she was talking about. From the very beginning I was so intrigued. I was so engaged the entire time.

Caraline P.

D1 athlete, former client

FAQs for Athletes

How long does it take to complete The NIL School?

For the digital courses, you will have access for 12 months and can go at your own pace working through the videos.

For most private clients, it will be a four week commitment meeting with Stephanie virtually for one hour twice a week.

Is The NIL School only for females?

No. Our private 1-on-1 coaching services with Stephanie are for females only. Our digital courses offered through The NIL School and our institutional partners are for both genders (and their parents!)

Will Influential Athlete find and negotiate brand deals for me?

No, we are not an agency. We teach you the skills you need and provide step-by-step frameworks for you to find and secure brand deals yourself.

Do you guarantee a certain ROI with NIL deals after completing The NIL School?

No, however our clients not only see an ROI with NIL deals, but also in their success with their careers after graduation.

What makes Influential Athlete the right choice for student-athletes?

We teach you how to use your voice, your story, and your influence to open doors. Our training helps you understand how NIL actually works, follow the rules, stand out, build your brand, and maximize your NIL potential the right way.

How can I learn more about which NIL coaching or course option would be best for me?

Book a free 30 minute call with our team by visiting https://influentialathlete.com/calendar

FAQs for Partnerships

What NIL education and training solutions does Influential Athlete provide for institutions?

We provide comprehensive NIL education for athletes, coaches, and administrators — including foundational NIL understanding, communication skills, personal branding, compliance awareness, and practical implementation strategies.

Can your NIL education be customized to fit our needs and budget?

Yes. We can tailor all programming to your institution — content, format, delivery, and pricing — so you get exactly what you need without paying for what you don’t.

How do you help our athletes understand NIL and stay compliant with state, conference, and school rules?

We break down NIL in simple, clear terms and teach athletes and parents how to follow all requirements — from disclosures to deal guidelines — so they stay eligible and protected.

Will this create more work for administrators?

Quite the opposite. We do all the heavy lifting reducing the workload for your administrators.

What training formats do you offer (on-campus, virtual, on-demand, or hybrid)?

We offer all formats and can combine them as needed — live workshops, virtual sessions, on-demand curriculum, or a hybrid model customized to your schedule.

How does pricing work, and how do we determine the right package for our program?

Pricing is based on your institution's needs, the level of access, and delivery format. We’ll help you choose or customize a package that fits both your goals and budget.

How can I learn more and talk with someone?

Book a free 30 minute call with our team by visiting https://influentialathlete.com/calendar-7119

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